Unsure where you owe sales or use tax

Run Your Nexus Risk Check

Marketplace Facilitator Tax Rules

Marketplace facilitator laws changed how sales tax is collected, but they did not eliminate your responsibility. Platforms like Amazon and Etsy may collect tax for certain transactions, but not all. You still need to track nexus, understand coverage gaps, and manage compliance across your direct and marketplace sales.

What Marketplace Facilitator Laws Actually Do

Marketplace facilitator laws require platforms to:

This applies to platforms like:

But only for marketplace sales

What Marketplace Facilitators DO NOT Do

Marketplace platforms do not:

This is where most sellers get it wrong

The Critical Split: Covered vs Not Covered

Covered by Marketplace

  • Sales made through Amazon, Etsy, Walmart
  • Transactions processed inside the marketplace
  • States with facilitator laws

NOT Covered

  • Your Shopify or website sales
  • Stripe or direct checkout transactions
  • Sales in states with exceptions
  • Certain product categories

You must track both separately

Why This Creates Confusion

Marketplace sellers operate in two systems:

  • Marketplace-managed tax
  • Seller-managed tax

Check your exposure: Sales Tax Exposure Calculator

Without clear separation:

  • You may underpay
  • You may overpay
  • You may file incorrectly

State-by-State Variation

Marketplace laws are not identical across states

Differences include:

You cannot assume uniform rules

See thresholds: Economic nexus by state

Nexus Still Applies

Even with facilitator laws:

Marketplace collection does not remove nexus

Understand nexus: Marketplace sales tax nexus

When You Still Need to File

You may need to file even if:

  • Marketplace collects tax
  • No tax is owed on direct sales

Why:

  • States require reporting
  • Nexus triggers filing obligations

This is often missed

Multi-Channel Risk

Most sellers operate across:

  • Amazon
  • Shopify
  • Etsy
  • Direct checkout

This creates:

  • Split tax responsibilities
  • Fragmented reporting
  • Higher compliance complexity

See multi-state: Marketplace multi-state tax

Common Marketplace Facilitator Mistakes

Avoid mistakes: Marketplace sales tax mistakes

Real Scenario

An Amazon seller assumes all tax is handled. Also sells through Shopify.

Result:

  • Shopify sales not covered
  • Nexus triggered in multiple states
  • No tax collected
  • Liability builds

Correct approach:

  • Separate marketplace vs direct sales
  • Track nexus across both
  • Apply tax where required

When Facilitator Rules Become Critical

You are at risk when:

At this stage, tracking is essential

How to Handle Facilitator Rules Correctly

Step 2

Separate marketplace and direct sales

Step 3

Understand state coverage

Step 5

Automate when needed

Related resources

Marketplace facilitator laws simplify tax collection but do not eliminate your responsibility as a seller. Most compliance issues come from assuming platforms handle everything, which leads to missed obligations and hidden liability. The right approach is to separate marketplace and direct sales, track nexus across both, and manage compliance based on actual exposure.